Academic: 24 weeks in-class and 12 weeks Co-op

Total length: 51 weeks including scheduled breaks

Start Dates: Blended Learning 
September 6, 2022

January 9, 2023
May 1, 2023
September 5, 2023

2022 Fees: $14,495 CAD

The Diploma in Digital Marketing Specialist Co-op program focuses on marketing, advertising and campaign management through the PPC marketing model, social media networks and research to build the correct marketing strategy. This program qualifies for Second Career funding.

Learn from guest speakers and gain hands-on experience for in-demand transferable skills. Upon successful completion, you will be primed to acquire industry-recognized certifications.

Program Outcomes

  • Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters

  • Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics

  • Improve your writing and create content for promotional purposes

  • Conduct surveys to identify the interests and concerns of key stakeholders

  • Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads

  • Gain an additional certificate from the Digital Marketing Institute

  • Strengthen your resume with Canadian work experience

  • Co-op placement* or Capstone